Dwyer, Robert F. <br/><br/>
Busines marketing :  Connecting strategy, relationships and learning / 
F. Robert Dwyer, John F. Tanner. 
 - 3a ed. 
 - Boston :  McGraw Hill,   2006 
 - xxix, 683 p. ;  23 cm. 
<br/><br/>Incluye bibliografías, glosario e índice 
<br/><br/><label>ISBN: </label>0071244387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia