Foss, Bryan. <br/><br/>
CRM in financial services :    a practical guide to making customer relationship management work /  
Bryan Foss & Merlin Stone. 
 - 1a. ed. 
 - London :    Kogan Page,    2002. 
 - xviii, 700 p. :    ils. ;    26 cm. 
<br/><br/>Incluye índice. 
<br/><br/> PIFI 3.1 
<br/><br/><label>ISBN: </label>0749436964 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industria de servicios financieros --Servicios de clientes.