Chaffey, Dave, E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey - 5a ed. - Harlow, England : Prentice Hall, c2011 - xxxi, 733 p. : il.; 28 cm. Incluye bibliografias e índice ISBN: 9780273752011 Subjects--Topical Terms: Comercio electrónico --Empresas comerciales LC Class. No.: HF5548 .32 / C43 c2011