Marketing management casebook / edited by Harper W. Boyd, Robert T. Davis. - 1a ed. - Homewood, Illinois : Richard D. Irwin, 1976 - ix, 710 p. ; 23 cm. Incluye apéndice e índice ISBN: 0256018375 Subjects--Topical Terms: Mercadotecnia LC Class. No.: HF5415.1 / M37 1976