Essentials of Marketing / 
Richard R. Still, Edward W.      Cundiff. 
 - 2a ed. 
 - U.S.A. :  Prentice-Hall.,  1972 
 - 235 P. ;  23 CM. 
<br/><br/><label>ISBN: </label>0132864681 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercados-Administracion.
<br/><br/><label>LC Class. No.: </label>HF89  / S75 1972