Busch, Rainer. <br/><br/>
Marketing Communication Policies  [electronic resource] / 
by Rainer Busch, Margarete Seidenspinner, Fritz Unger. 
 - 1a ed. 
 - Berlin, Heidelberg :  Springer-Verlag Berlin Heidelberg,  2007. 
 -  v.: digital 
<br/><br/><label>ISBN: </label>9783540373230 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comunicación en mercadeo
<br/><br/><label>LC Class. No.: </label>HF5415.123  / B87 2007