Cravens, David W. <br/><br/>
Strategic marketing  
/ David W. Cravens, Nigel F. Piercy. 
 - 7a ed. 
 - Boston, MA. :  McGraw-Hill Companies ;  McGraw-Hill Irwin,  2003 
 - xviii, 843 p. :  il. ,  26 cm. 
 - McGraw-Hill / Irwin Series in Marketing .
<br/><br/> Incluye índices 
<br/><br/><label>ISBN: </label>0072466650 (McGraw-Hill Companies) 0071151613 (McGraw-Hill Irwin) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia--Toma de decisiones<br/>Mercadotecnia--Administración<br/>Mercadotecnia--Administracón--Estudio de casos
<br/><br/><label>LC Class. No.: </label>HF5415.135  / C73 2003