Ivanovic, A., Dictionary of marketing / A. Ivanovic, P.H. Collin - 2a ed. - Teddington : Collin, r1997 - 223 p. ; 20 cm. - Peter Collin Publishing . ISBN: 0948549734 Subjects--Topical Terms: Mercadeo--Diccionarios LC Class. No.: HF5412 / I93 1997