Johnson, Eugene M. Sales management : concepts, practices, and cases / Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing. - 1a ed. - New York, Ny. : McGraw-Hill, 1987 - xxi, 596 p. : il. , 23 cm. - Marketing . Incluye glosario e índices ISBN: 0070326371 Subjects--Topical Terms: Administración de ventas LC Class. No.: HF5438.4 / J64 1987