Braidot, Nestor P. Marketing total / Nestor P. Braidot. - 5a ed. ampliada - Buenos Aires : Macchi, 1996 - 423 p. : il. ; 23 cm. ISBN: 9505372051 Subjects--Topical Terms: MercadotecniaComercio--MarketingNegocios--Marketing LC Class. No.: HF5415 / B73 1996