Los 80 conceptos esenciales de marketing : de la A a la Z / Philip Kotler ; traducción de Dionisio Cámara, Sergio Bilbao.

By: Contributor(s): Material type: TextTextPublication details: Madrid, España : Pearson : Prentice Hall, 2003Edition: 1a edDescription: xxiii, 179 p. ; 24 cmISBN:
  • 8420540110
Other title:
  • Los ochenta conceptos esenciales de marketing : de la A a la Z [Cover title]
Uniform titles:
  • Marketing insights from A to Z : 80 concepts every manager need to know. Español.
Subject(s): LOC classification:
  • HF5415  K68 2003
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Libro Libro Biblioteca de la Facultad de Economía General HF5415 K68 2003 (Browse shelf(Opens below)) 1 Uso interno Biblioteca BFE000012685
Libro Libro Biblioteca de la Facultad de Economía General HF5415 K68 2003 (Browse shelf(Opens below)) 2 Available BFE000012686
Libro Libro Biblioteca del Instituto de Investigaciones Económicas y Empresariales General HF 5415 K68 r2006 (Browse shelf(Opens below)) C:1 Available IIE000000032

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