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Mercadotecnia de servicios / Christopher H. Lovelock ; traducción Guadalupe Meza Staines ; revisión técnica Issac Dorfsman F. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Prentice Hall Hispanoamericana, 1997
Availability: Items available for loan: Biblioteca de la Facultad de Contaduría y Ciencias Administrativas (2)Call number: HF5415.122 L68 1997, ... Items available for reference: Biblioteca de la Facultad de Contaduría y Ciencias Administrativas: Consulta (1)Call number: HF5415.122 L68 1997.

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Mercadotecnia de servicios / Christopher H. lovelock ; tr. Guadalupe Meza Staines ; rev. téc. Issac Dorfsman F. by
Edition: 3a ed.
Material type: Text Text
Publication details: México : Pearson educación, 1997
Availability: Items available for loan: Biblioteca del Sindicato Unico de Empleados de la Universidad Michoacana (1)Call number: HF5415 L68 1997.

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