Marketing de servicios / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler ; revisión técnica Juan Pablo Calderón Dávalos, Irma López Espinosa ; traduccion Jorge Alberto Velázquez Arellano y Elizabeth Treviño Rosales.

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Material type: Text

TextPublication details: Mexico : McGraw-Hill / Interamericana Editores, 2009Edition: 2a edDescription: xxix, 709 p. : il., 27 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HF5415.122 Z45 2009 (Browse shelf(Opens below))	C:1	Consulta		BCCA000012781

Traducción de la 5a ed. en inglés / a la 2a ed. en español

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