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La auditoria de marketing : Cómo pasar de la teoría a la práctica del marketing / Malcolm H. B. McDonald, John W. Leppard.

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Material type: Text

TextPublication details: Madrid, España : Diaz de Santos, 1994Edition: 1a edDescription: xii, 281 p. : il. ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca del Instituto de Investigaciones Económicas y Empresariales General	HF5415.16 M35 1994 (Browse shelf(Opens below))	C:1	Available		IIE000000205

Traducción de : Marketing audit : translating marketing theory into practice

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