Marketing : Un enfoque global/ E. Jerome McCarthy, William D. Perreault; tr. Rosa María Rosas Sánchez; rev. tec. Yezmín López Taymani
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9701029089
- HF5415.13 M33 2001
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Biblioteca del Instituto de Investigaciones Económicas y Empresariales General | HF5415.13 M33 c2001 (Browse shelf(Opens below)) | C:1 | Available | IIE000005000 | ||
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Biblioteca del Instituto de Investigaciones Económicas y Empresariales General | HF5415.13 M33 c2001 (Browse shelf(Opens below)) | C:2 | Available | IIE000004999 | ||
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Biblioteca del Instituto de Investigaciones Económicas y Empresariales General | HF5415.13 M33 2001 (Browse shelf(Opens below)) | C:3 | Available | IIE000000228 |
Traducción de : Basic Marketing : Aglobal-managerial Approach
Incluye apéndice, glosario e índice
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