Comportamiento del consumidor y estrategia de marketing / J. Paul Peter ; coaut. Jerry C. Olson ; tr. Jorge Luis Blanco y Correa Magallanes
Material type: TextPublication details: México: McGraw-Hill, c2006Edition: 7a edDescription: xxiii, 577 p. : il. ; 27 cmISBN:- 9701056329
- HF5415.3 P48 2006
Item type | Current library | Call number | Vol info | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Libro | Biblioteca de la Facultad de Psicología General | HF5415.3 P48 c2006 (Browse shelf(Opens below)) | BFP000004676 | 1 | Available | BFP000004676 | ||
Libro | Biblioteca del Instituto de Investigaciones Económicas y Empresariales General | HF5415.3 P48 c2006 (Browse shelf(Opens below)) | C:1 | Available | IIE000000229 |
Traducción de: Consumer behavior and marketing strategy
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