Fundamentos de Mercadotecnia / William J. Stanton ; tr. Armando Sánchez Pérez, Leonel Pérez de las HERAS, Manuel posadas Vázquez ; rev. tec. Marcela Benassini Félix, Gerardo Moreno González.

By: Contributor(s): Material type: TextTextPublication details: México : McGraw-Hill, 1985Edition: 7a. edDescription: xxiv, 777 p. : il. ; 23 cmISBN:
  • 9684516533
Subject(s): LOC classification:
  • HF5415  S82 1985
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Incluye glosario e índice.

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