Fundamentos de Mercadotecnia / William J. Stanton ; tr. Armando Sánchez Pérez, Leonel Pérez de las HERAS, Manuel posadas Vázquez ; rev. tec. Marcela Benassini Félix, Gerardo Moreno González.
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- 9684516533
- HF5415 S82 1985
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Incluye glosario e índice.
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