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Marketing / Roger A. Kerin ... [y otros] ; traducción Rebeca Alicia Sánchez López, Jorge Luis Blanco y Correa Magallanes, José Francisco Javier Dávila Martínez ; revisión técnica María Estela Tena Loeza . by
Edition: 7a ed.
Material type: Text Text
Publication details: México : McGraw Hill, c2004
Availability: Items available for loan: Biblioteca del Instituto de Investigaciones Económicas y Empresariales (1)Call number: HF5415 M37 2004.

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2.
Marketing / Roger A. Kerin ... [et, al.] ; traducción Rebeca Alicia Sánchez López ... [et, al.] ; revisión técnica María Estela Tena Loeza . by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : McGraw Hill Interamericana Editores, 2004
Availability: Items available for reference: Biblioteca de la Facultad de Contaduría y Ciencias Administrativas: Consulta (1)Call number: HF5415 M37 2004.

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