| 000 | 00984nam a22002777a 4500 | ||
|---|---|---|---|
| 005 | 20220428100518.0 | ||
| 008 | 220408t2006 mx a gr|||| 00| 0 spa|d | ||
| 020 | _a9789706865472 | ||
| 020 | _a9706865470 | ||
| 050 | 0 | 4 |
_aHF5415 _bL36 2006 |
| 100 | 1 | _aLamb, Charles W. | |
| 240 | 1 | 0 |
_aMarketing. _lEspañol |
| 245 | 1 | 0 |
_aMarketing _c / Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción Manuel Ortiz Staines ; revisión técnica Magdalena Figueroa Cruces, William Tate Morales. |
| 250 | _a8a ed. | ||
| 260 |
_aMéxico : _bCengage Learning, _c2006 |
||
| 300 |
_axxix, 746 p. : _bil. ; _c27 cm. |
||
| 504 | _aIncluye golsario e índice | ||
| 650 | 4 |
_aComercio _xMarketing |
|
| 650 | 7 |
_2lemb _aMercadotecnia |
|
| 650 | 7 |
_2lemb _aMercadotecnia _xAdministración |
|
| 700 | 1 |
_aHair, Joseph F., _eautor |
|
| 700 | 1 |
_aMcDaniel, Carl, _eautor |
|
| 700 | 1 |
_aOrtiz Staines, Manuel, _etraductor |
|
| 700 | 1 |
_aFigueroa Crucas Magdalena _erevisora técnica |
|
| 942 |
_2lcc _cLIB |
||
| 999 |
_c10711 _d10711 |
||