| 000 | 00611cam a2200193 4500 | ||
|---|---|---|---|
| 008 | 070903s2006 mau 000 0 eng u | ||
| 020 | _a0071244387 | ||
| 035 | _aa464203 | ||
| 100 | 1 | _aDwyer, Robert F. | |
| 245 | 1 | 0 |
_aBusines marketing : _bConnecting strategy, relationships and learning / _cF. Robert Dwyer, John F. Tanner. |
| 250 | _a3a ed. | ||
| 260 |
_aBoston : _bMcGraw Hill, _c2006 |
||
| 300 |
_axxix, 683 p. ; _c23 cm. |
||
| 504 | _aIncluye bibliografías, glosario e índice | ||
| 650 | 4 | _aMercadotecnia | |
| 700 | 1 | _aTanner, John F., coaut. | |
| 942 |
_2lcc _cLIB |
||
| 999 |
_c107874 _d107874 |
||