| 000 | 00927nam a22002417a 4500 | ||
|---|---|---|---|
| 005 | 20220426102530.0 | ||
| 008 | 220425t2009 mx a gr|||| 00| 0 spa|d | ||
| 020 | _a9789701067109 | ||
| 050 | 0 | 4 |
_aHF5415 _bL36 2009 |
| 100 | 1 | _aLambin, Jean-Jacques | |
| 240 | 1 | 0 |
_aMarket-driven management. Strategic and operational marketing. _lEspañol |
| 245 | 1 | 0 |
_aDirección de marketing _b : gestión estratégica y operativa del mercado _c / Jean-Jacques Lambin, Carlo Gallucci, Carlos Sicurello |
| 250 | _a2a ed. | ||
| 260 |
_aMéxico : _bMcGraw-Hill, _c2009 |
||
| 300 |
_axxii, 595 p. : _bil. ; _c23 cm. |
||
| 500 | _aTraducción de: Market-Driven Management. Strategic and operational marketing | ||
| 504 | _aIncluye bibliografía e índices | ||
| 650 | 7 |
_2lemb _aComercio _xMarketing |
|
| 650 | 7 |
_2lemb _aNegocios _xMarketing |
|
| 700 | 1 |
_aGalluci, Carlo, _eautor |
|
| 700 | 1 |
_aSicurello, Carlos, _eautor |
|
| 942 |
_2lcc _cLIB |
||
| 999 |
_c138317 _d138315 |
||