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| 020 | _a9789701062012 | ||
| 020 | _a9701062019 | ||
| 050 | 0 | 4 |
_aHF5415 _bS73 2007 |
| 100 | 1 | _aStanton, William J. | |
| 240 | 1 |
_aEssentials of marketing. _lEspañol |
|
| 245 | 1 | 0 |
_aFundamentos de marketing _c/ William Stanton, Michael J. Etzel, Bruce J. Walker ; rev. tec. Adriana Carranza Garza ... [et al.] |
| 250 | _a14a ed. | ||
| 260 |
_aMéxico : _bMcGraw-Hill, _cc2007 |
||
| 300 |
_axxiv, 741 p. : _bil., _c26 cm. _e+ 1 CD-Rom 4 3/4 plg. |
||
| 504 | _aBibliografía : p. 689-711 | ||
| 504 | _aIncluye glosario e índice | ||
| 650 | 7 |
_2lemb _aMercadeo |
|
| 650 | 7 |
_2lemb _aMercadeo _xEstudio y enseñanza |
|
| 700 | 1 |
_aEtzel, Michael J., _eautor |
|
| 700 | 1 |
_aWalker, Bruce J., _eautor |
|
| 700 | 1 |
_aCarranza Garza, Adriana _erev. |
|
| 700 | 1 |
_aGarcía López Legorreta, Sara Isabel _erevisor técnico |
|
| 942 |
_2lcc _cLIB |
||