000 01171nmm a22003495u 4500
999 _c14763
_d14763
005 20201026183752.0
008 100301s2008 gw j eng d
020 _a9783540753315
050 0 4 _aHF5414
_bK64 2008
100 1 _aKohlbacher, Florian.
245 1 4 _aThe Silver Market Phenomenon
_h[electronic resource] :
_bBusiness Opportunities in an Era of Demographic Change /
_cedited by Florian Kohlbacher, Cornelius Herstatt.
250 _a1a ed.
260 _aBerlin, Heidelberg :
_bSpringer-Verlag Berlin Heidelberg,
_c2008.
300 _bv.: digital
650 0 _aMercadotecnia
_xAspectos sociales
650 4 _a Envejecimiento de la población
_xAspectos económicos
650 4 _aConsumidores adultos mayores
_xActitudes
700 1 _aHerstatt, Cornelius.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-540-75331-5
942 _2lcc
_cLIE