| 000 | 00864nam a22002537a 4500 | ||
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| 005 | 20240411092315.0 | ||
| 008 | 220428s1997 sp a gr|||| 00| 0 spa|d | ||
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_aHF5415 _bP75 1997 |
| 245 | 0 | 0 |
_aPrincipios de marketing _c / Agueda Esteban Talaya ... [et, al.]. |
| 250 | _a1a ed. | ||
| 260 |
_aMadrid, España : _bEsic Editorial, _c1997 |
||
| 300 |
_axxv, 732 p. : _bil. ; _c25 cm. _e+ 1 CD ROM 4 3/4 plg. |
||
| 504 | _aIncluye bibliografías | ||
| 650 | 7 |
_aComercio _xMarketing _2lemb |
|
| 650 | 7 |
_2lemb _aMercadotecnia |
|
| 700 | 1 |
_aEsteban Talaya, Agueda _eautor |
|
| 700 | 1 |
_aGarcía de Madariaga Miranda, Jesús _eautor |
|
| 700 | 1 |
_aNarros González, Ma. José _eautor |
|
| 700 | 1 |
_aOlarte Pascual, Cristina _eautor |
|
| 700 | 1 |
_aReinares Lara, Eva _eautor |
|
| 700 | 1 |
_aSaco Vázquez, Manuela _eautor |
|
| 942 |
_2lcc _cLIB |
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| 999 |
_c76434 _d76434 |
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