| 000 | 00770nam a22002417a 4500 | ||
|---|---|---|---|
| 005 | 20220826104312.0 | ||
| 008 | 220825t1990 mx gr|||| 00| 0 spa|d | ||
| 020 | _a9684228163 (México) | ||
| 020 | _a9586000249 (Colombia) | ||
| 050 | 0 | 4 |
_aHF5823 _bR547 1990 |
| 100 | 1 | _aRies, Al. | |
| 240 | 1 | 0 |
_aBottom-up marketing. _lEspañol |
| 245 | 1 | 3 |
_aLa revolución del marketing _b : la táctica dicta la estrategia _c / Al Ries, Jack Trout ; traducción Alberto Narváez Rozo. |
| 250 | _a1a ed. | ||
| 260 |
_aMéxico : _bMcGraw-Hill, _c1990 |
||
| 300 |
_a216 p. ; _c21 cm. |
||
| 504 | _aIncluye índice | ||
| 650 | 4 | _aMercadotecnia | |
| 650 | 4 | _aPublicidad | |
| 700 | 1 |
_aTrout, Jack, _eautor |
|
| 700 | 1 |
_aNarváez Rozo, Alberto, _etraductor |
|
| 942 |
_2lcc _cLIB |
||
| 999 |
_c80030 _d80030 |
||