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Storytelling

Fog, Klaus.

Storytelling Branding in Practice / [electronic resource] : by Klaus Fog, Christian Budtz, Baris Yakaboylu. - Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2005. - v.: digital

ISBN: 9783540271161

Subjects--Topical Terms:
Economics
Marketing
Economics/Management Science
Management
Marketing

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