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Leveraging Mobile Media Cross-Media Strategy and Innovation Policy for Mobile Media Communication /

Feldmann, Valerie.

Leveraging Mobile Media Cross-Media Strategy and Innovation Policy for Mobile Media Communication / [electronic resource] : by Valerie Feldmann. - Heidelberg : Physica-Verlag Heidelberg, 2005. - v.: digital - Information Age Economy .

ISBN: 9783790816334

Subjects--Topical Terms:
Economics
Mass media
Management information systems
Social sciences
Economics/Management Science
Media Management
R & D/Technology Policy
Social Sciences, general
Business Information Systems

LC Class. No.: HE9713 / F45 2005

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