Leveraging Mobile Media [electronic resource] : Cross-Media Strategy and Innovation Policy for Mobile Media Communication / by Valerie Feldmann.

By: Feldmann, ValerieContributor(s): SpringerLink (Online service)Material type: Computer fileComputer fileSeries: Information Age EconomyPublisher: Heidelberg : Physica-Verlag Heidelberg, 2005Description: v.: digitalISBN: 9783790816334Subject(s): Economics | Mass media | Management information systems | Social sciences | Economics/Management Science | Media Management | R & D/Technology Policy | Social Sciences, general | Business Information SystemsLOC classification: HE9713 | F45 2005Online resources: Click here to access online In: Springer eBooks
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Item type Current location Call number URL Copy number Status Notes Date due Barcode
Libro Electrónico Libro Electrónico Biblioteca Digital
Responsable: Alejandra Vargas Mejía
Colección Digital
HE9713 F45 2005 (Browse shelf) Link to resource 1 Available Springer link BDIG00010664

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