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Fundamentos de marketing de servicios : conceptos, estrategias y casos / K. Douglas Hoffman, John E. G. Batenson ; traducción Pilar Mascaró, Carlos Mondragón.
Material type:
TextPublication details: México : Cengage Learning Editores, 2002Edition: 2a edDescription: xxi, 569 p. : il. , 26 cmISBN: - 9789706862020
- Essentials of services marketing : concepts, strategies & cases Español
- HD9980.5 H64 2002
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Libro
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Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General | HD9980.5 H64 2002 (Browse shelf(Opens below)) | C:1 | Consulta | BCCA000009965 | ||
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Libro
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Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General | HD9980.5 H64 2002 (Browse shelf(Opens below)) | C:2 | Available | BCCA000009966 | ||
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Libro
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Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General | HD9980.5 H64 2002 (Browse shelf(Opens below)) | C:3 | Available | BCCA000009967 | ||
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Libro
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Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General | HD9980.5 H64 2002 (Browse shelf(Opens below)) | C:4 | Available | BCCA000002795 |
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