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Marketing

Lamb, Charles W.

Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción Manuel Ortiz Staines ; revisión técnica Magdalena Figueroa Cruces, William Tate Morales. - 8a ed. - México : Cengage Learning, 2006 - xxix, 746 p. : il. ; 27 cm.

Incluye golsario e índice

ISBN: 9789706865472 9706865470

Subjects--Topical Terms:
Comercio--Marketing
Mercadotecnia
Mercadotecnia--Administración

LC Class. No.: HF5415 / L36 2006

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