Marketing (Record no. 10711)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00984nam a22002777a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220428100518.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220408t2006 mx a gr|||| 00| 0 spa|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789706865472 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9706865470 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | L36 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Marketing. |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing |
| Statement of responsibility, etc | / Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción Manuel Ortiz Staines ; revisión técnica Magdalena Figueroa Cruces, William Tate Morales. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México : |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 746 p. : |
| Other physical details | il. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye golsario e índice |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Comercio |
| General subdivision | Marketing |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | lemb |
| Topical term or geographic name as entry element | Mercadotecnia |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | lemb |
| Topical term or geographic name as entry element | Mercadotecnia |
| General subdivision | Administración |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F., |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl, |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortiz Staines, Manuel, |
| Relator term | traductor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Figueroa Crucas Magdalena |
| Relator term | revisora técnica |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Biblioteca del Cogreso de los Estados Unidos |
| Koha item type | Libro |
| Estado de pérdida | Fuente de clasificación | Estado del daño | No para préstamo | Ubicación permanente | Ubicación actual | Apartado o colección | Fecha de adquisición | Fuente de adquisición | Edición | Dependencia de educación superior (DES) | Área del conocimiento | Clasificación | Código de Barras | Date last seen | Número de copia | Costo por reposición | Tipo de recurso |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca del Cogreso de los Estados Unidos | Uso interno Biblioteca | Biblioteca de la Facultad de Economía | Biblioteca de la Facultad de Economía | General | 28/04/2022 | Unidad Académica | 8a ed. | Ciencias Económico Administrativas | Ciencias Sociales y Administrativas | HF5415 L36 2006 | BFE000009915 | 16/01/2015 | C:1 | 1.00 | Libro | ||
| Biblioteca del Cogreso de los Estados Unidos | Biblioteca del Instituto de Investigaciones Económicas y Empresariales | Biblioteca del Instituto de Investigaciones Económicas y Empresariales | General | 01/12/2015 | 8a ed. | Ciencias Económico Administrativas | Ciencias Sociales y Administrativas | HF5415 L36 c2006 | iie000004833 | 01/12/2015 | C:1 | Libro |