Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 2a ed. - Boston, Ma. : McGraw-Hill Companies, 2000 - xxvii, 620 p. : il. , 26 cm.
Incluye índice
0072312211
Industrias de servicios--Mercadotecnia
Servicios al cliente--Mercadotecnia
HD9980.5 / Z45 2000
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 2a ed. - Boston, Ma. : McGraw-Hill Companies, 2000 - xxvii, 620 p. : il. , 26 cm.
Incluye índice
0072312211
Industrias de servicios--Mercadotecnia
Servicios al cliente--Mercadotecnia
HD9980.5 / Z45 2000