Investigación y análisis de mercado / (Record no. 107029)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00717cam a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081024r19931994mx gr 000 0 spa u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9682611415 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lehmann, Donald R. |
| 245 10 - TITLE STATEMENT | |
| Title | Investigación y análisis de mercado / |
| Statement of responsibility, etc | Donald R. Lehmann. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México : |
| Name of publisher, distributor, etc | Continental, |
| Date of publication, distribution, etc | r1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 904 p. ; |
| Dimensions | 25 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Marketing universitario |
| 500 ## - GENERAL NOTE | |
| General note | Traducción de : Market reserch and analysis |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye apéndice, bibliografías e índice |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Investigación de mercado |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mercadotecni |
| General subdivision | Investigación |
| -- | roblemas, ejercicios, etc. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Biblioteca del Cogreso de los Estados Unidos |
| -- | IB |
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