Investigación y análisis de mercado / Donald R. Lehmann.
Material type: TextSeries: Marketing universitarioPublication details: México : Continental, r1994Edition: 1a edDescription: xvi, 904 p. ; 25 cmISBN:- 9682611415
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Traducción de : Market reserch and analysis
Incluye apéndice, bibliografías e índice
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