Publicidad y comunicación integral de marca / (Record no. 115533)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00744cam a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070925t20042004mx a 000 0 spa u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9706862803 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | OGuinn, Thomas C. |
| 245 10 - TITLE STATEMENT | |
| Title | Publicidad y comunicación integral de marca / |
| Statement of responsibility, etc | Thomas C. O?Guinn, Chris T. Allen, Richard J. Semenik ; traducción de Manuel Ortiz Staines. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3a. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México: |
| Name of publisher, distributor, etc | Thomson, |
| Date of publication, distribution, etc | c2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvii, 757 p.: |
| Other physical details | il. ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Traducción de: Advertising and integrated brand promotion |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye glosario e índice |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicidad |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicidad, Planeación de medios de comunicación para |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Biblioteca del Cogreso de los Estados Unidos |
| Koha item type | Libro |
No items available.