Publicidad y comunicación integral de marca / Thomas C. O?Guinn, Chris T. Allen, Richard J. Semenik ; traducción de Manuel Ortiz Staines.

By: Material type: TextTextPublication details: México: Thomson, c2004Edition: 3a. edDescription: xxxvii, 757 p.: il. ; 27 cmISBN:
  • 9706862803
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Traducción de: Advertising and integrated brand promotion

Incluye glosario e índice

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