MARC details
000 -LEADER |
fixed length control field |
01395nam a22003017a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220530115009.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9701050894 |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.129 |
Item number |
P45 2005 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Pelton, Lou E. |
Relator term |
autor |
240 1# - UNIFORM TITLE |
Uniform title |
Marketing channels |
Medium |
: a relationship management approach |
Language of a work |
Español |
245 10 - TITLE STATEMENT |
Title |
Canales de marketing y distribución comercial |
Remainder of title |
: un enfoque de administración de relaciones |
Statement of responsibility, etc |
/ Lou E. Pelton, David Strutton, James R. Lumpkin ; traducción María del Carmen Hano Roa, Joaquín Ramos Santalla, José Julián Díaz Díaz ; revisión técnica Ivonne Raso Arcuete, Iván M. Barreiro Díaz, Irma López Espinosa. |
250 ## - EDITION STATEMENT |
Edition statement |
2a ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
México : |
Name of publisher, distributor, etc |
McGraw-Hill Interamericana Editores, |
Date of publication, distribution, etc |
2005 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiii, 580 p. : |
Other physical details |
il. , |
Dimensions |
23 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
incluye bibliografía e índice |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
LEMB |
Topical term or geographic name as entry element |
Canales de comercialización |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
lemb |
Topical term or geographic name as entry element |
Marketing relacional |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Strutton, David |
Relator term |
autor |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Lumpkin, James R. |
Relator term |
autor |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hano Roa, María del Carmen |
Relator term |
traductor |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ramos Santalla, Joaquín |
Relator term |
traductor |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Díaz Díaz, José Julián |
Relator term |
traductor |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Raso Arcuete, Ivonne |
Relator term |
revisor técnico |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Barreiro Díaz, Iván M. |
Relator term |
revisor técnico |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
López Espinosa, Irma |
Relator term |
revisor técnico |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Biblioteca del Cogreso de los Estados Unidos |
Koha item type |
Libro |