MARC details
000 -LEADER |
fixed length control field |
01190nam a22002777a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220517094831.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
220517t1999 mx bdo gr|||| 00| 0 spa|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9687529571 |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.3 |
Item number |
M33 1999 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
McDaniel, Carl |
240 10 - UNIFORM TITLE |
Uniform title |
Contemporary marketing research. |
Language of a work |
Español. |
245 10 - TITLE STATEMENT |
Title |
Investigación de mercados contemporánea |
Statement of responsibility, etc |
/ Carl McDaniel, Roger Gates ; [traducción María Teresa Aguilar ; revisión técnica Luis Alfonso Pérez, Carlos Cienfuegos Alvarado]. |
250 ## - EDITION STATEMENT |
Edition statement |
4a ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
México : |
Name of publisher, distributor, etc |
International Thomson Editores, |
Date of publication, distribution, etc |
1999 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxvi, 780 p. : |
Other physical details |
il. ; |
Dimensions |
26 cm. |
500 ## - GENERAL NOTE |
General note |
Traducción de : Contemporary marketing research. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Incluye apéndice, bibliografías, glosario e índice. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Comercio |
General subdivision |
Marketing |
Form subdivision |
Estudio de mercados |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Negocios |
General subdivision |
Marketing |
Chronological subdivision |
Empresas de investigación de mercados |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Investigación de mercados |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Gates, Roger, |
Relator term |
autor |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Aguilar, María Teresa, |
Relator term |
traductora |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Pérez, Luis Alfonso, |
Relator term |
revisor técnico |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Cienfuegos Alvarado, Carlos, |
Relator term |
revisor técnico |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Biblioteca del Cogreso de los Estados Unidos |
Koha item type |
Libro |