Marketing emocional (Record no. 74246)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00970nam a22002657a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250403143834.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | t sp a gr|||| 00| 0 spa|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8480886544 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | R63 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Robinette, Scott |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Emotion marketing : the hallmark way of winning customers for life. |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing emocional |
| Remainder of title | : el método de Hallmark para ganar clientes para toda la vida |
| Statement of responsibility, etc | / Scott Robinette, Claire Brand, Vicki Lenz ; traducción Betty Trabal. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Barcelona : |
| Name of publisher, distributor, etc | EdicionesGestión 2000, |
| Date of publication, distribution, etc | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 237 p. : |
| Other physical details | il. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye apéndice y notas |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Comercio |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mercadotecnia |
| General subdivision | Negocios |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Relaciones con los clientes |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Satisfacción del consumidor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brand, Claire |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lenz, Vicki |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trabal, Betty |
| Relator term | traductor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Biblioteca del Cogreso de los Estados Unidos |
| Koha item type | Libro |
| Estado de pérdida | Fuente de clasificación | Estado del daño | No para préstamo | Ubicación permanente | Ubicación actual | Apartado o colección | Fecha de adquisición | Fuente de adquisición | Edición | Dependencia de educación superior (DES) | Área del conocimiento | Clasificación | Código de Barras | Date last seen | Número de copia | Costo por reposición | Tipo de recurso | Total Checkouts | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca del Cogreso de los Estados Unidos | Uso interno Biblioteca | Biblioteca de la Facultad de Economía | Biblioteca de la Facultad de Economía | General | 03/04/2025 | Posgrado Unidad Académica | 1a ed. | Ciencias Económico Administrativas | Ciencias Sociales y Administrativas | HF5415 R63 2001 | BFE000014934 | 31/10/2018 | 1 | 1.00 | Libro | |||||
| Biblioteca del Cogreso de los Estados Unidos | Biblioteca de la Facultad de Economía | Biblioteca de la Facultad de Economía | General | 03/04/2025 | Posgrado Unidad Académica | 1a ed. | Ciencias Económico Administrativas | Ciencias Sociales y Administrativas | HF5415 R63 2001 | BFE000014935 | 24/06/2019 | 2 | 1.00 | Libro | 2 | 4 | 13/06/2019 |