MARC details
000 -LEADER |
fixed length control field |
00962nam a22002417a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150124131413.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140804t mx||||| |||| 00| 0 spa d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9701701380 |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF1416 |
Item number |
K44 1998 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Keegan, Warren J. |
245 10 - TITLE STATEMENT |
Title |
Fundamentos de mercadotecnia internacional / |
Statement of responsibility, etc |
Warren J. Keegan, Mark C. Green ; traducción Verania de Parres Cárdenas, Miguel Ángel Sánchez Carrión ; revisión técnica Marcela Benassini Félix. |
250 ## - EDITION STATEMENT |
Edition statement |
1a ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
México : |
Name of publisher, distributor, etc |
Prentice Hall Hispanoamericana, |
Date of publication, distribution, etc |
1998 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 421 p. : |
Other physical details |
il. ; |
Dimensions |
27 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Incluye apéndice, glosario e índice |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
LEMB |
Topical term or geographic name as entry element |
Mercadeo de exportación |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
LEMB |
Topical term or geographic name as entry element |
Comercio internacional |
General subdivision |
Marketing |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Green, Mark C., |
Relator term |
coaut. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Parres Cárdenas, Verania de, |
Relator term |
tr. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Sánches Carrión, Miguel Ángel, |
Relator term |
tr. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Benassini Félix, Marcela, |
Relator term |
rev. tec. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Biblioteca del Cogreso de los Estados Unidos |
Koha item type |
Libro |