Fundamentos de mercadotecnia internacional / Warren J. Keegan, Mark C. Green ; traducción Verania de Parres Cárdenas, Miguel Ángel Sánchez Carrión ; revisión técnica Marcela Benassini Félix.

By: Contributor(s): Material type: TextTextPublication details: México : Prentice Hall Hispanoamericana, 1998Edition: 1a edDescription: xxii, 421 p. : il. ; 27 cmISBN:
  • 9701701380
Subject(s): LOC classification:
  • HF1416 K44 1998
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Libro Libro Biblioteca del Instituto de Investigaciones Económicas y Empresariales General HF1416 K44 1998 (Browse shelf(Opens below)) 1 Available IIE000002503
Libro Libro Biblioteca del Instituto de Investigaciones Económicas y Empresariales General HF1416 K44 1998 (Browse shelf(Opens below)) 2 Available IIE000002504

Incluye apéndice, glosario e índice

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