Investigación de mercados/ (Record no. 76405)

MARC details
000 -LEADER
fixed length control field 00813nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150124131429.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110127t mx||||| |||| 00| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470087022
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number M33 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel, Carl
245 10 - TITLE STATEMENT
Title Investigación de mercados/
Statement of responsibility, etc Carl McDaniel, Roger Gates ; Traducción Guadalupe Meza Staines ; Revisión técnica Carlos Mondragón.
250 ## - EDITION STATEMENT
Edition statement 6a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc México :
Name of publisher, distributor, etc CENGAGE Learning,
Date of publication, distribution, etc c2005
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 617 p. :
Other physical details il. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Traducción de : Marketing Research
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Incluye apéndice, glosario e índice
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term LEMB
Topical term or geographic name as entry element Investigacion de mercados
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gates, Roger.
Relator term Coaut.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Meza Staines, Guadalupe.
Relator term tr.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mondragón, Carlos.
Relator term rev. tec.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Biblioteca del Cogreso de los Estados Unidos
Koha item type Libro

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