Investigación de mercados/ Carl McDaniel, Roger Gates ; Traducción Guadalupe Meza Staines ; Revisión técnica Carlos Mondragón.

By: Contributor(s): Material type: TextTextPublication details: México : CENGAGE Learning, c2005Edition: 6a edDescription: xxiii, 617 p. : il. ; 25 cmISBN:
  • 9780470087022
Subject(s): LOC classification:
  • HF5415.2 M33 2011
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Traducción de : Marketing Research

Incluye apéndice, glosario e índice

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