Investigación de mercados / (Record no. 76830)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00689nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150124131459.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120202t mx|||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 968185909X |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | A35 1989 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 10 - TITLE STATEMENT | |
| Title | Investigación de mercados / |
| Statement of responsibility, etc | David A. Aaker, George S. Day ; Traducción Jaime Goméz Mont. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c1989 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 715 p. : |
| Other physical details | il., |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Traducción de : Marketing research |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye apéndice, bibliografía, glosario e índice |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LEMB |
| Topical term or geographic name as entry element | Investigación de mercados |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S., |
| Relator term | couat. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Clasificación Decimal Dewey |
| Koha item type | Libro |
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