Investigación de mercados / David A. Aaker, George S. Day ; Traducción Jaime Goméz Mont.

By: Contributor(s): Material type: TextTextPublication details: México : McGraw-Hill, c1989Edition: 2a edDescription: xvi, 715 p. : il., 25 cmISBN:
  • 968185909X
Subject(s): LOC classification:
  • HF5415.2 A35 1989
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Traducción de : Marketing research

Incluye apéndice, bibliografía, glosario e índice

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