Foundations of marketing / Jonathan Groucutt.
Material type:
TextPublication details: New York : Palgrave Macmillan, c2005Description: xxv, 400 p. : il. ; 25 cmISBN: - 1403903271
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Libro
|
Biblioteca del Instituto de Investigaciones Económicas y Empresariales General | HF 5415 G76 2005 (Browse shelf(Opens below)) | C:1 | Available | IIE000004348 |
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| HF5415 F57 2008 Casos de mercadotecnia / | HF5415 F67 2006 Todo lo que necesita saber sobre mercadotecnia | HF5415 G35 2006 Mercadotecnia: | HF 5415 G76 2005 Foundations of marketing / | HF5415 J44 c1997 Comercialización actual / | HF 5415 K68 r2006 Los 80 conceptos esenciales de marketing : de la A a la Z | HF5415 L36 2006 Fundamentos de marketing |
Bibliografía : p. 379-387 e índice
Rec. Esc.
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