Investigación de mercados / William G. Zikmund ; traducción Miguel Ángel Sánchez Carrión, Concepción Verania De Parres Cárdenas ; revisor técnico Marcela Benassini Félix.

By: Contributor(s): Material type: TextTextPublication details: México : Pearson Educación : Prentice Hall Hispanoamericana, 1998Edition: 6a edDescription: xxv, 739 p. : il. ; 25 cmISBN:
  • 9701700503
Uniform titles:
  • Exploring marketing research. Español
Subject(s): LOC classification:
  • HF5415  Z55 1998
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Libro Libro Biblioteca de la Facultad de Economía General HF5415 Z55 1998 (Browse shelf(Opens below)) C:1 Uso interno Biblioteca BFE000012904
Libro Libro Biblioteca de la Facultad de Economía General HF5415 Z55 1998 (Browse shelf(Opens below)) C:2 Available BFE000012905
Libro Libro Biblioteca del Instituto de Investigaciones Económicas y Empresariales General HF5415 Z5 1998 (Browse shelf(Opens below)) C:1 Available IIE000000298

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