Marketing relacional : un nuevo enfoque para la seducción y fidelización del cliente / Pedro J. Rainares Lara, José Manuel Ponzoa Casado ; prol. Javier Álvarez.

By: Contributor(s): Material type: TextTextSeries: Financial times. Prentice HallPublication details: Madrid : Prentice Hall, r2005Edition: 2a edDescription: xiii, 303 p. : il. ; 22 cmISBN:
  • 8420543152
Subject(s):
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Item type Current library Call number Copy number Status Date due Barcode
Libro Libro Biblioteca del Instituto de Investigaciones Económicas y Empresariales General HF5415.55 R45 2005 (Browse shelf(Opens below)) C:1 Available IIE000000079

Bibliografia p. 293-303

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