Fundamentos de marketing / William Stanton, Michael J. Etzel, Bruce J. Walker ; rev. tec. Adriana Carranza Garza ... [et al.]

By: Contributor(s): Material type: TextTextPublication details: México : McGraw-Hill, c2007Edition: 14a edDescription: xxiv, 741 p. : il., 26 cm. + 1 CD-Rom 4 3/4 plgISBN:
  • 9789701062012
  • 9701062019
Uniform titles:
  • Essentials of marketing. Español
Subject(s): LOC classification:
  • HF5415 S73 2007
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Libro Libro Biblioteca de la Facultad de Ingeniería Eléctrica General HF5415 S73 2007 (Browse shelf(Opens below)) C:1 Available BIE000009307
Libro Libro Biblioteca de la Facultad de Ingeniería Eléctrica General HF5415 S73 2007 (Browse shelf(Opens below)) C:2 Available BIE000009308
Libro Libro Biblioteca de la Facultad de Ingeniería Eléctrica General HF5415 S73 2007 (Browse shelf(Opens below)) C:3 Available BIE000009352

Bibliografía : p. 689-711

Incluye glosario e índice

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